Last week I was eating lunch at a restaurant and as I was walking up to pay, something interesting happened. One of my computer clients and a networker was just ahead of me in line. We hadn’t seen each other in person for several years, yet we recognized each other. He had a friend with him and we knew each other from a few networking group meetings. After a little conversation he said he sees me somewhere. And then he realized it’s on LinkedIn or Facebook.
This may sound insignificant, but it says a lot to me about Social Media posts. I have many connections on LinkedIn and Facebook, yet few ever comment or like the things I post. Whenever I run into someone I haven’t seen for a while, they usually say they see me on Social Media and may even mention a particular post they enjoyed. So when I get concerned that not many people comment on my posts, I remember that many people see my stuff, but few will comment or click the Like button.